The Story Lab: Tell Stories That Make Your Business Unforgettable

The go-to podcast for business owners and marketers who want to harness the power of storytelling to stand out, connect, and grow their brands using the power of stories.

Podcasting since 2025 • 25 episodes

The Story Lab: Tell Stories That Make Your Business Unforgettable

Latest Episodes

How to Turn Fear Into Action, And Change Your Life | Ep. 24

How to Turn Fear Into Action, And Change Your Life with Jim TracyFear usually gets labeled as the problem.But what if fear is actually the tool that changes everything?In this episode of The Story Lab, Jonat...

May 04, 2026 • Season 1 • Episode 24 • 12:02

How Did a Simple Story Strategy Explode a Brand to 20K Followers | Ep 23

How Did a Simple Story Strategy Explode a Brand to 20K Followers?In this episode of The Story Lab, I’m taking you back to the very first client I ever worked with… and the moment everything shifted in how I think about so...

April 20, 2026 • Season 1 • Episode 23 • 12:08

Why Your Marketing Isn’t Working (And the Story That Fixes It) | Ep. 22

Why Your Marketing Isn’t Working (And the Story That Fixes It) — I’m joined by Melih Oztalay, CEO of SmartFinds Marketing, to unpack the real reason most marketing falls flat… and why your story is the one thing that actually makes peopl...

April 06, 2026 • Season 1 • Episode 22 • 12:00

Value Content is Dead Because It Doesn't Build Connections | Ep 21

Value Content is Dead Because It Doesn't Build ConnectionsFor years, we’ve been told to “just give more value.”More tips.More how-to’s.More frameworks.But here’s the truth…That approach isn’t working a...

March 23, 2026 • Season 1 • Episode 21 • 12:08

From Vague to Memorable: A Better Way to Tell Your Story | Ep 20

From Vague to Memorable: A Better Way to Tell Your Story with Russell Van BrocklenWhat makes a story stick?In this episode of The Story Lab, Jonathan sits down with Russell Van Brocklen to explore why many stories fall flat...

March 09, 2026 • Season 1 • Episode 20 • 17:55

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