Why You Don’t Have a Choice Anymore: Adam Torres on Personal Brand | Ep. 16In this special episode of The Story Lab, Jonathan sits down with Adam Torres, co-founder of Mission Matters Media, to talk about the truth people...

Winning Stories Rely On Details: Make Them See It, So They Trust ItMost business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family g...

AI Made Content Effortless, But Effortless Content Doesn't Get You Seen with Special Guest Wes Towers AI made content effortless. But effortless content doesn’t get you seen. Because when everything is easy to publ...

We break down the transformation story as a simple, powerful arc from sad to happy and explain how to guide clients from point A to point B without leaving them in the dark. We share concrete steps, a social media example, and why you must be t...

What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and re...